“Brands
are like people really, we remember the interesting engaging ones, not the
wallpaper. “
Brands play such an important role in
today’s world. A product is what it is because of the brand value. Likewise
fashion and clothes are what they are because of the brand value they possess.
Something becomes a brand because of the quality. A brand is not made in a
fortnight. It is a cumulative effort of a lot of hard work and consistency.
Products like Shelli
Segal Laundry have been around for years. People buy them, because they
can vouch for its assurance and quality.
Another marquee product which comes to our
mind is the one founded by Max Azria in 1989 and it went on to become one of
the top brands. In French, the brand name, viz, BCBG MAX AZRIA means “bon chic,
bon genre” which is good style and good attitude in English. A lot of celebs
have graced the red carpet with his designs. The campaigns regularly feature
notable models like Karen Elson and Jessica Stam.
There are over 550 stores in various
locations such as London, Paris and Hong Kong to name a few. You can find their
collections online as well. Azria has received many awards including California
designer of the year. If ever you are trying to give a brand a miss, make sure
it is not this one, and neither it is Shelli
segal laundry.
This label was launched by Shelli Segal and
has become very famous over the years. She is known for her cutting edge
designs with appealing colors and prints. Segal morphed into five lines:
sportswear, contemporary dresses, social occasion and bridal, knitwear, and
weekend sportswear. It is a major seller for all departmental stores with its
trendy slim fitting designs and is worn by many celebs. It forever remains on
top of the shelves of top fashion stores just as Bloomingdale’s, Lord and
Taylor and Macy’s. Do check out their collection as they have a huge collection
of lovely evening dresses and casual summer dresses which are just right for
when you want to look stylish but still want to be comfortable in what you
wear. Along with BCBGMAX AZRIA, it has revolutionized the fashion industry.
It is
all what it is due to Shelli who with her spirited fashion forward designs soon
made the company a powerhouse performer and a torch bearer of sorts for
companies to follow. The company made 28 million dollar in sales and is still
growing by leaps and bounds. The company does hire reputable models to campaign
for their brand and their clothing is worn by a lot of on screen characters
very famous being Jennifer Aniston’s character in the popular television rom
com ‘Friends’.
Some brands stay with us forever as they
say and these are two such that we won’t forget for a very long time and would
certainly love to have in our wardrobe. So what are you waiting for?? Just surf
their websites and order that Shelli
Segal Laundry dress that is tailor made for you.
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